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Snell Advanced Media at NATEXPO 2016
Posted on Tuesday, November 1, 2016
Snell Advanced Media at NATEXPO 2016

At NATEXPO 2016, SAM (Booth #A43) will be presenting its comprehensive IP solution, game-changing LiveTouch replay and highlights system and industry renowned Kahuna production switcher. SAM will also be demonstrating its all new redesigned Quantel Rio editing, color and finishing system for HD, UHD, 4K and 8K.

Anton Doyneko, Regional Sales Manager, at SAM, commented, “Russia is an important and growing market for SAM, and NATEXPO provides us with a great opportunity to show our industry-leading live production, media software and post production solutions to the widest possible audience in the region.”

Delivering the most comprehensive IP solution on the market

SAM is at the forefront of developments in IP, offering products that work today in the SDI domain and allow expansion into the IP world. Unique to this is SAM’s sophisticated IP production system, which takes the complexity away from hybrid and pure IP rollouts and closely follows the interoperability goals of AIMS. High capacity 25 GbE and 40 GbE IP interfaces are available on many of SAM’s products including routers, switchers and MultiViewers, along with dedicated IP only processing and control products.

Introducing LiveTouch – SAM’s game-changing highlights & replay system

On show will be SAM’s scalable sports highlights system that makes highlights and instant replay workflows fast and effortless. Built on the latest SAM server technology, LiveTouch uses SAM’s unique FrameMagic technology to enable powerful workflows in standalone systems or integrated into a wider production environment. Uniquely, LiveTouch supports integrated editing with no delays due to media movement and without the cost of duplicating recordings or storage. Highlights packages get to air faster, and system design is dramatically simplified. Using SAM’s Momentum workflow technology, users can publish highlights and replays straight to social media at the touch of a button

ICE Channel-in-a-Box and Morpheus Automation technology

ICE, SAM’s Channel-in-a-Box solution and Morpheus Automation will be on display to demonstrate how SAM meets the demands many enterprise-scale organizations face when delivering content to more platforms and devices than ever before. Morpheus will be on hand to showcase SAM’s capacity to provide a scalable, multi-channel and multi-screen playout automation solution for broadcast organizations. SAM’s full playout solution, whether it be using ICE hardware for SDI or IP playout, or ICE SDC for virtualized playout, organizations can keep up with the pace of new devices and ensure resources are dynamically deployed where and when they’re needed most.

Introducing the all new redesigned Quantel Rio

At NATEXPO 2016, SAM will be demonstrating the all new redesigned Quantel Rio editing, color and finishing system for HD, UHD, 4K and 8K. The latest software will be on show including a brand new user interface, new respeed options using SAM’s world-leading Alchemist technology and tighter integration with Avid conforms including profile respeeds and history.

Kahuna and Kula production switchers streamline the future of 4K

The Kahuna production switcher range delivers the ultimate power, creativity, flexibility and built-in SAM reliability enabling users to create their productions, their way. SAM’s FormatFusion3 technology raises the bar for multi-format operations, supports any combination of SD, HD, 1080p (level A & B) and 4K, eliminating the need for external conversion.

Built on the heritage of SAM’s award winning Kahuna switcher, Kula is capable of handling 4K/1080p/HD and SD in 1M/E and 2M/E versions. Kula can handle multiple formats making it both future-proof and adaptable for today’s production environment. The 2M/E HD/SD version can be switched to 1M/E 4K mode, allowing users to benefit from higher production values. - See more at: