SAM: Snell Advanced Media

Snell Key Sponsor of Premiere European Event Next Week

READING, U.K. — June 17, 2010 — Snell today announced that it will be a Gold Sponsor for the TVBEurope 3D Masters 2010 conference that will be held at BAFTA in London on June 22. Dedicated to expanding understanding of the technologies and techniques of broadcast 3D, the event will feature speakers from companies leading the charge into 3D. Snell CTO Gavin Walker will participate in a Q&A session titled "Building Workflows for 3DTV."

"Given the exceptional buzz and activity surrounding 3D, it is hardly necessary to explain the importance of understanding current and emerging broadcast 3D technologies," said Walker. "Snell's own solutions, and our standards conversion products in particular, are playing a key role in enabling high-quality, high-profile 3D broadcasts, such as live 3D coverage of the 2010 FIFA World Cup™. I look forward to discussing how such technologies can support the increasing number of broadcasters intending to implement cost-effective 3D production and delivery workflows."

TVBEurope's new event — from the team behind the highly successful HD Masters conference — gathers together leading exponents of 3D production and broadcasting in a one-day forum to exchange their knowledge with an audience of peers.