SAM: Snell Advanced Media

State-of-the-Art Facility Brings Together Manufacturing and R&D to Ensure Rapid and High-Quality Delivery of Snell's Popular Line of Broadcast Routers

READING, U.K. — July 22, 2010 — Snell today announced the opening of a new, state-of-the-art manufacturing facility dedicated to the company's rapidly growing line of professional broadcast routing switchers. The new plant is located in close proximity to the router research and development team in Reading, U.K., to better leverage Snell's base of expertise in router technology and expedite new product launches.

"The new manufacturing facility is reflective of Snell's rapid growth in the marketplace, and is critical in our efforts to continue meeting and exceeding customer demand and expectations for router products such as our new Sirius 800 family," said Paul Martin, customer experience director at Snell. "By creating a tighter link between manufacturing and R&D, we will be able to improve knowledge sharing, which in turn will streamline product development logistics and help us bring new products to the market faster." 

The new plant is the third U.K.-based Snell facility to bring together manufacturing and R&D functions under one roof. The Reading facility joins a plant in Saffron Walden producing the company's Kahuna and other switcher products, and a site in Havant which focuses on Snell's conversion systems and IQ Modular infrastructure products. 

"With the Reading plant, we've created a center of excellence for router manufacture, allowing continuous product improvements and faster product turnaround," said Chris Lowder, Snell's operations manager. "The new plant has been designed to enable us to scale our operations well into the future, as our products embrace new broadcasting standards and support for 3Gbps operations."