This year’s IBC Big Screen Event was focused on the ‘future of the big screen’ and we had four of our experts there to provide our unique and bold perspective on the topic. Our strategy is to leverage our technical leadership in projection and sound to provide a premium experience for moviegoers while providing an attractive return on investment to our exhibitor customers.
In this post, the four Barco speakers provide the key takeaways from their sessions and the conference in general.
Laser projection – is it ready for wide deployment?
Bill Beck, aka ‘The Laser Guy’, clearly answered his session’s opening question: “Laser projection, is it ready for wide deployment?” with an enthusiastic “Yes”. Not only is laser projection ready, it is well down the track in providing both
superior, even unprecedented image quality, and much
lower operating costs. Barco is alone in its commitment to provide
attractive and appropriate laser solutions for all screens.
“We are providing exhibitors with two product lines; one based on our unique, integrated, single projector, 6P RGB laser architecture, our
flagship, which provides moviegoers with stunning, consistent 2D and 3D image quality and the other based on our break-out
laser phosphor technology, providing superior image quality but at a reduced total cost of ownership (TCO)”. Beck informed a stunned audience that 1,000 Barco projectors have already been retrofit with 20,000 lumen laser phosphor engines.
“Our exhibitor customers can now craft the perfect mix of RGB flagship and laser phosphor models to outfit the new
all-laser premium multiplex. We have the full range of approaches already deployed,” said Beck. “From
the world’s largest all flagship laser multiplex, with 22 premium RGB screens in the Mall of Dubai, to all laser phosphor retrofit upgrades of existing multiplexes in China”. But most of the
15 all-laser multiplexes combine a mix of flagship and laser phosphor models, resulting in improved experiences for the moviegoer and lower cost and simpler theater operations for exhibitors.
Immersive audio – balancing key stakeholders’ needs
Brian Claypool, an industry Immersive Audio expert, brought the audience up to date on progress in standards and how
premium immersive sound is an extremely important complement to the premium image quality that
Barco’s flagship RGB laser projection provides. “SMPTE standards for immersive sound are more likely now than ever and
Barco AuroMax provides commercially attractive and high-quality immersive sound, compliant with studio intent and security requirements.” Claypool made the point that “Sound doesn’t have to be loud or expensive to offer great value to the premium cinema audience… it needs to be natural and complementary to the overall PLF experience”.
Demystifying laser projection for cinema – 5 FAQs
Dr. Tom Bert, Cinema Product Manager, provided perhaps the most useful and broadly appreciated presentation to the EDCF Forum session, a group that included a wide range of thought leaders from the European scene. His talk, called “
Demystifying Laser Projection for Cinema – 5 FAQs” (and answers), expanded upon Beck’s high level comments made earlier in the day. Laser projection is now emerging rapidly, driven by early adopters validating predicted benefits. “Laser enables nearly all the elements of higher image quality,” said Dr. Bert.
He then drilled down and provided the EDCF audience with clear explanations of how laser supports wider color gamut (WCG),
higher dynamic range (HDR), brighter, crisper 3D and then went on to explain how the long lifetimes of laser light sources, both RGB and LP, dramatically
reduce operating costs vs. Xenon by eliminating all lamp change costs and
reducing power consumption by up to 50%. In addition to technical clarity, Tom also brought enthusiasm and wit to his technical presentation.
