News | PLAZAMEDIA Now Driving Playout of 16 Premium Channels Using Snell Morpheus Automation | SAM: Snell Advanced Media | Key Code Media, Inc.
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PLAZAMEDIA Now Driving Playout of 16 Premium Channels Using Snell Morpheus Automation
Posted on Tuesday, May 22, 2012
With Disney Channel Now Under Morpheus Automation, PLAZAMEDIA Has Become One of Europe's Most Impressive Morpheus Installations
READING, U.K. — May 22, 2012 —Snell today announced that PLAZAMEDIA GmbH has extended its installation of Snell's Morpheus broadcast automation solution to play out its entire lineup of 16 premium channels — including the full roster of Sky SD and HD sports channels and, most recently, the Disney Channel. With the migration of the Disney Channel, PLAZAMEDIA's Morpheus installation is now one of the most significant in Europe. 
"Our company has been using Snell software and hardware since 1996, and we value our nearly 16-year partnership. Over this period, Snell has consistently applied its insight to develop products that meet the evolving requirements of broadcasters," said Chris Wieland, director of technology, PLAZAMEDIA GmbH. "Morpheus is the ideal choice for our range of high-end and premium channels, and we look forward to continuing our partnership with Snell well into the future." 
As one of Europe's foremost full-service providers of broadcast and media services, PLAZAMEDIA provides playout services from its headquarters in Ismaning, north of Munich. The Sky sports channels now under Morpheus playout automation include four SD channels, three HD channels, and Sky 3D, as well as an additional "wild card" channel that enables Sky to open additional program slots temporarily during peak periods. In addition, the channels SPORT1 and SPORT1+ are running on Morpheus, as well as two channels for Walt Disney Company Germany (Disney XD and Disney Junior), a new American pay-TV channel called My German TV, and the sports channel My Sports Germany. PLAZAMEDIA decided to migrate the Disney Channel to Morpheus automation in order to meet the specifications of its customer, Walt Disney Company Germany. 
In addition to Morpheus automation, nine Snell Sirius 600 routers — including two 64x64 routers, two 256x256, and the rest 128x128 — drive PLAZAMEDIA's playout operation "Because 80 percent of our Sirius routers are controlled by Morpheus automation, it made sense to choose automation hardware and software from the same vendor. Looking back, this has saved us a lot of time during channel design and commissioning, since all consulting and support are handled by the same expert team of Snell specialists," said Wieland.
"PLAZAMEDIA has a solid reputation in Europe as an industry expert in handling broadcast operations for a wide range of sports channels. The company's unique production workflow approach combines the work of a traditional playout suite with that of a live production facility, resulting in more demanding automation requirements that could only be fulfilled by Morpheus," said Stefan Geradts, Snell sales director, Central and Eastern Europe. "This large and highly successful installation is solid evidence of Morpheus' leadership position in Europe for playout automation."