SAM: Snell Advanced Media

 

LAS VEGAS — April 15, 2012 —Snell today announced that it will supply 21 Alchemist Ph.C-HD and 19 Mach HD motion compensated HD standards converters to NBC Olympics, a division of the NBC Sports Group, for its production of the 2012 London Olympic Games from London, England, July 27 – Aug. 12, 2012. The announcement was made today by David Mazza, senior vice president, engineering, NBC Olympics, and Simon Derry, president, Snell.

 

Throughout the 2012 London Olympic Games, Snell's Alchemist Ph.C-HD and Mach HD systems will enable NBC's Olympics division to perform standards frame-rate conversion of 50-Hz-originated content to the 59.94-Hz U.S. standard for distribution.

 

"NBC's Olympics division has used Snell exclusively for standards conversion for the past four winter and summer Olympic Games, and for the 2012 London Olympic Games, our Alchemist Ph.C-HD and Mach HD systems will facilitate frame-rate conversion that yields pristine 59.94-Hz content for delivery to viewers across the United States," said Derry.

 

"We are pleased to be working with Snell on our coverage of the 2012 London Olympic Games," said Mazza. "We work really hard to capture and preserve the best images possible at the Olympics. The Alchemist Ph.C-HD has proven time and again to be able to handle most everything we throw at it with beautiful results, and rock solid reliability."