READING, U.K. — Dec. 6, 2011 —Snell today announced that Independent Television (ITV), a newly launched 24/7 satellite news channel in Bangladesh, has built its live news infrastructure around the Snell Kahuna SD/HD multi-format production switcher.
"When we designed the ITV broadcast center, we had an opportunity to install the state of the art in live production technology. We placed a high priority on systems that are highly reliable, simple to operate, and allow for a convenient upgrade to HD," said Jay Chauhan, vice president of technology at NDTV Worldwide, the media consultants for ITV.
"Kahuna was by far the best choice, with an architecture that has been field-tested in live news productions all over the world. Also, although we are some time away from launching HD operations, Kahuna's multi-format capabilities mean we'll be able to make a smooth transition from SD to HD when the time comes," said Anowarul Azim, head of technology, ITV.
Launched in August, ITV provides 24-hour news programming from its main operations center in the capital city of Bangladesh, Dhaka. ITV has installed two Kahuna switchers, one for news programs and the other to enable live-audience studio productions.
"ITV's Kahuna systems represent Snell's first installation in Bangladesh, and they are helping ITV raise the bar on quality standards for broadcasters there," said Vanessa Ching, vice president of channel marketing and communications for Asia-Pacific and the Middle East at Snell. "ITV is filling a very important niche in the Bangladesh media market as the country's first international standard 24/7 news channel."