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Snell Enhances Viewers’ Online and Mobile Experience With Morpheus and ScreenToo at IBC2011
Posted on Wednesday, August 31, 2011
Demonstration at IBC2011 Will Showcase Second-Screen Apps on iPad® TabletsLinked to a Broadcast Channel’s Programming
READING, U.K.— Aug. 31, 2011 — Snell today announced that the unique solution provided by the ScreenToo® “second-screen” platform from The Application Store (TAS), driven by Snell’s Morpheus automation system, will make its European debut at IBC2011. Featured in the new IBC Connected World (stand 13.381) and on the Snell stand (8.B68), the ScreenToo demonstration will highlight how Morpheusautomation can enhance online and mobile applications by synchronizing them to the primary broadcast.
“Consumers today increasingly engage with media simultaneously through multiple devices, and Morpheus plays a key role in enabling broadcasters to capitalize on this trend,” said Neil Maycock, chief architect at Snell. “Morpheus not only facilitates accurate, reliable playout of content to television screens, but also provides the metadata that broadcasters can leverage to extend the viewing experience onto a second device, where complementary interactive content drives up interest in programming, enables new levels of highly targeted advertising and offers opportunities for e-commerce and other revenue-generating activities. Choosing the right partner to work with our Morpheus solution was critical and The Application Store’s ScreenToo platform provides the ideal range of services such as voting, chats, quizzes, competitions, and ecommerce.”
By providing accurately timed metadata, Morpheus enables ScreenToo to provide the consumer with options that correspond directly to events within the primary broadcast. Metadata about both the program and program contents allows ScreenToo to trigger targeted advertising, provide information about a character or actor in the show, or launch a viewer poll. This technology, which media and broadcast organizations can distribute as their own branded application, allows broadcasters to monetize their content and generate new revenues from premium interactions.