HAMPSHIRE, U.K. — Oct. 23, 2008 — Bold MEDIA Studiotechnik GmbH, Germany's foremost provider of rental and staging equipment for presentation and broadcast production, has standardized on Snell & Wilcox Kahuna SD/HD multiformat production switchers to meet its customers' demanding technical requirements for complex, high-definition (HD) presentations.
The multi-award-winning Kahuna is the world's first production switcher to offer simultaneous SD and HD operations in the same mainframe. This makes it ideal for Bold MEDIA's customers, who are producing highly sophisticated, high-definition presentations that draw from a variety of SD and HD sources for audio and video. The Kahuna provides a central, unified switching mechanism for multiple signals in different resolutions that need to be converted to HD for final projection. Prior to offering the Kahuna systems, Bold MEDIA could only provide the same result with a combination of multiple converters, one for each content source.
"Bold MEDIA was one of the early investors in HD equipment, which has become an absolute business necessity since HD is now a requirement for many types of presentations," said Bernd Wilke, owner and managing director, Bold MEDIA. "The Kahuna's versatility, rich functionality, and ease of use made it the clear choice for us when evaluating switching technology, and the system enables us to support complex SD/HD projects that were either not possible or very difficult to achieve with prior equipment."
"The transition to HD and digital technologies is having a far-reaching impact that extends beyond pure broadcasting applications," said Joe Zaller, vice president, corporate development at Snell & Wilcox. "As Bold MEDIA has shown, the Kahuna's versatility makes it ideal for any type of situation that requires HD production from many different SD and HD sources, including the striking visuals seen in many of today's highly sophisticated corporate presentations."
More information about the Kahuna multiformat production switcher and other products from Snell & Wilcox is available online at www.snellwilcox.com.