SAM: Snell Advanced Media

Snell Advanced Media are delighted to announce that Mr. Said Bacho has joined the company as Chief Business Development and Marketing Officer, effective immediately.

A well-connected and respected broadcast media industry executive, Said’s career has been focused on strengthening business in developed & emerging markets in EMEA, as well as delivering sustained profitable growth and developing new accounts & channel partners across Live Production, Production, Editing & Finishing, Playout & Delivery, Infrastructure & Image Processing environments.

A well-connected and respected broadcast media industry executive, Said’s career has been focused on strengthening business in developed & emerging markets in EMEA, as well as delivering sustained profitable growth and developing new accounts & channel partners across Live Production, Production, Editing & Finishing, Playout & Delivery, Infrastructure & Image Processing environments.

Having previously been with Grass Valley, and Harris Broadcast (now Imagine Communications & GatesAir) Said has unrivalled knowledge of more than 30 countries across Eurasia, North Africa, the Gulf, CIS, & Indian subcontinent.

"I’m really looking forward to working with SAM" said Bacho. "The considerable new product launches we are witnessing at NAB, combined with the recent changes in Senior Leadership together with the commitment from the Board are inspiring. This is a great time to be joining SAM.”

Prior to Harris, Said managed Pinnacle Systems / Avid business in MENA from year 2000 to 2005, and worked at TekVideo and Future Television in sales & technical management roles respectively from 1993 to 2000.

Said completed the Executive Education Program at the Darden School of Business, University of Virginia, US and holds a Bachelor of Electrical Engineering (BEE) from the American University of Beirut.