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SAM: Snell Advanced Media

3519 Pacific Ave
Burbank, CA 91505
United States
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Introducing SAM
Posted on Friday, September 11, 2015

“IBC 2015 marks the beginning of a genuinely exciting new era for the company,” said Tim Thorsteinson, SAM CEO. “In the five months since NAB, we have radically overhauled and brought together every aspect of the two businesses to create a new company with a unique mix of experience and energy.

“Our vision is to own the space between content creation and distribution – to be the partner of choice for our customers as they navigate the transition to the new world of agile content and consumer-driven viewing. To this end, we have embarked on a visionary development roadmap that will enable our customers to transition their business models at a rate which suits them, providing certainty in this time of unprecedented change. To deliver this, we have increased our investment in engineering across all our product lines – post, infrastructure, news production systems, image processing, MAM, playout and live production. We are also upgrading our global operation with significant key appointments in all regions.

“At IBC we unveiled the first major steps on our new roadmap – a risk-free transition path to IP routing and Cloud-based playout which future-proofs customers’ investments in current systems, enabling them maximize efficiency and productivity without the cost and upheaval of wholesale infrastructure and systems replacement. We’re also showing a complete 4K live production workflow and major new developments on our unique Media Biometrics media assurance technology that now spans the entire production chain.

“All our staff are fully committed to the new company and are putting in supreme efforts to deliver on the vision. SAM is all set to become a major force in our industry over the coming months and years,” Thorsteinson concluded. 

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