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Snell Demonstrates Advanced MAM Capabilities for Momentum
Posted on Sunday, April 6, 2014
Momentum combines advanced MAM functionality with powerful workflow automation

NAB 2014, Booth N1820 - April 6, 2014 – Snell today announced the availability of advanced media asset management (MAM) capability for its Momentum solution, enabling the management and simplification of complex media workflows. Momentum now offers broadcasters a MAM system with powerful workflow automation, designed to address the challenges of TV Everywhere.

Momentum forms a key part of Snell’s Media Factory strategy. Its inherently flexible and scalable architecture delivers greater efficiencies, allowing broadcasters and media companies to do what they do best – be more creative. Momentum is fully web-based, allowing broadcasters to work in the most flexible and efficient way possible. Content can be made instantly available to any authorized user on the network, eliminating bottlenecks within the production workflow. In addition to its MAM capabilities, Momentum provides an effective workflow orchestration solution, easily managing the most complex workflows. The system is built on the very leading edge technologies ensuring it can not only handle today’s requirements, but is also future-proof.

New features being shown at NAB2014 include integration with FrontPorch Digital’s Diva, allowing Momentum to interface directly with existing archives and active directory support, enabling security policies to be driven via centralized IT systems. Separate audio and caption files can now be managed more easily, while proxy browse capability can be used to manage captions and subtitles. The HTML5 browser-independent interface offers a user-friendly and intuitive look and feel and is completely browser agnostic. The Published Web Services API allows simple interactions among business systems and FIMS compliance extends the choice of controlled systems.

“In the ever changing media landscape of TV Everywhere, broadcasters and media companies need to get their services to market very quickly and be flexible enough to keep pace with a fast moving market,” said Paul Martin, president Snell North America and managing director TV Everywhere. “By automating the process between content production and delivery, and better managing and allocating resources, it’s possible to capitalize on all content and media assets – in every operation or TV genre.”