SAM: Snell Advanced Media

Snell OD framework gets second product in the form of QuasarOD

NAB 2014, Booth N1820 – April 6, 2014 – Snell today announced the launch of its Quasar OD format converter, the latest software to be created with Snell’s On Demand framework. It is a truly universal file-based solution enabling seamless format conversion between 4K, 1080p, HD, and SD. Optimized to create stunning pictures for all interlaced and progressive content, this latest On Demand application delivers no compromise image quality at a competitive price point.

Quasar OD combines Snell’s world class intelligent adaptive de-interlacing technology to deliver maximized vertical resolution for all types of content. The system eliminates unwanted jaggies and picture tearing, for the best quality end result.

“One of the main issues creative professionals face when transitioning from the interlaced to progressive domain is compromised image quality. This includes loss of resolution on moving and static images, jaggies and picture tearing. QuasarOD delivers the world’s best format conversion technology to address these issues,” explains Jeremy Courtney, business leader, Snell On Demand “Quasar OD combines Snell’s image processing expertise with a scalable software framework to give broadcast and post production professionals the means to deliver content with zero compromise on quality.”

Quasar OD removes the restrictions of specifically designed hardware and is available at $4,800 for a single license. It will begin shipping from mid-2014.