Experimental musician Laurie Anderson (who’s quoted in the title of this blog) hit the proverbial nail on the head. With the advancement of digital communication technology, mass media has taken on a new connotation today. Compared to just a generation ago, people all over the globe are now creating and sharing stories every day using some form of digital technology.
In many ways, this shift in storytelling is disrupting the way we traditionally have done marketing. Since this blog is all about B2B/B2C communications, let’s consider what this means for your business today.