Stella Blasse Joins Company as Strategic Accounts Manager To Support Pro AV Integrators Alliance
Woodland Park, NJ (January 22, 2015) – FSR, a leading manufacturer of a wide variety of infrastructure products for the audio/video, education, hospitality, government, and religious markets, announces the hire of Pro AV specialist Stella Blasse as the company’s new strategic accounts manager. According to Jan Sandri, FSR president who announced the details from the company’s headquarters in Woodland Park, NJ, Blasse is responsible for strengthening even further FSR’s support of USAV, the definitive alliance of ProAV integrators that delivers ProAV solutions across the US.
This latest addition to the FSR team is a clear example of how the company has been continuing to increase its focus on very specific areas of the markets it serves. In her new position, Blasse will manage sales of the company’s products and services to the USAV Group, which is made up of leading dealers and manufactures, and a group in which FSR is a Preferred Manufacturer Partner (PMP). USAV's objective is to create programs and relationships of great mutual benefit to both USAV members and PMPs.
“We are thrilled to welcome Stella to the FSR team,” says Sandri. “With more than 10 years experience working in the Pro AV market, we are confident that she will help FSR strengthen even further its already successful relationship with USAV. In her role, Stella will ensure consistent, profitable growth in sales revenues through positive planning, identifying objectives, strategies and action plans to improve short- and long-term sales and earnings, as well as develop a rapport with these key accounts by making periodic visits. With Stella on board, we look ahead to a continued partnership and success with USAV Group.”
Offering more than 10 years of experience working in customer service and sales within the AV Industry, including six-plus years of inside/outside sales and support, Blasse has a record of routinely reaching and exceeding sales goals and accomplishments.
“FSR has a long and established reputation as one of the industry’s most respected leaders and I couldn’t be more enthusiastic about this great new role that will afford me the opportunity to aid in the company’s continued growth and success,” said Blasse. “The USAV Group is an outstanding alliance of Pro AV leaders and I truly look forward to working with its exceptional members to continue our successful relationship within our key market segments.”