Exclusive arrangement leverages Christie's powerful DOOH solutions further enhancing cinema advertising programs
CINEMACON/LAS VEGAS - (April 21, 2015) - Christie® continues its global leadership in the exhibition market by installing its Christie Experiential Networks at Screenvision's Upfront Advertising event in New York City on May 7, 2015. Screenvision, a national cinema advertising leader, with a presence in approximately 2,300 theaters, will host executives from advertising agencies and national brands at its annual event. The event will showcase the 2015/2016 slate of movies and continue to validate Screenvision's cinema media network as the leading choice of advertisers to tap into a scalable audience replacement that addresses the decline in TV ratings and audience fragmentation.
"Screenvision is excited about partnering with Christie at our Upfront event and our ongoing discussions about a broader strategic partnership for the cinema lobbies," said Travis Reid, CEO at Screenvision.
Christie Experiential Networks solutions "From the Street to the Screens™" range from complex, interactive, user-driven video walls, to projection mapping and multi-sided immersive environments. They create exciting destinations where consumers can respond to and interact with brands, leading to longer dwell times and a superior emotional connection. Through Christie Experiential Networks, companies can deliver timely content and ad management from a remote or central location, allowing for consistent and timely experiences in as many locations as needed.
"Christie Experiential Networks has set the new standard forDOOH in theaters, providing award-winning content and signage destinations that are fully scalable, from Digital One-Sheets, to fully immersive, interactive digital standees," said Craig Sholder, executive vice president, Global Business Development and Strategic Planning, at Christie. "Christie's arrangement with Screenvision further strengthens Christie Experiential Network's growing leadership in the industry, with advertising and branding that runs the full gamut of traditional and cutting edge DOOH solutions."