Case Study | Pushing the boundaries of AI-driven immersive experience | Key Code Media, Inc.
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Pushing the boundaries of AI-driven immersive experience

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Pushing the boundaries of AI-driven immersive experience
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Founded in 2001, Novatech is a world-leading, full-service event hire and production company – a member of the global AV Alliance. As part of bringing Ouchhh Studio’s epic Wisdom of AI Light exhibition to life at the Illuminate Adelaide 2022, Novatech was entrusted with the supply and installation of all technical equipment to meet the requirements, and creation of the Illuminate Adelaide’s technical team, led by Jayden Sutherland. As a group, they chose to rely on Novatech’s long-standing alliance with Barco and leverage its innovative technology to create an immersive experience for the audiences.

Adding the ‘extra’ in ordinary with innovative visual equipment

“Compatibility was important as were reliability and consistency across all projectors to ensure a seamless solution both in color, resolution, quality and overall projection outcome,” says Ashley Gabriel, Director of Sales & Marketing at Novatech. With high-quality, 4K resolution and seamless color calibration, Barco projectors helped Novatech make this one-of-its kind exhibition a reality. Barco solutions were key in powering the 36-minute show, running for 12 hours a day, six days a week, for five weeks. Easy-to-install and configure, the solutions delivered an exceptional, larger-than-life visual experience, for crowds thronging every night. At the core of the canvas design were four disguise 4x4pro media servers, feeding the projectors that covered the length of the structure on all walls and floor. The customer also utilized new Barco TLD+ Ultra Short Throw lenses, fitted to every projector, to cover the canvas from the designated rigging points. Novatech’s Lightware UBEX hardware enabled signal distribution and L’Acoustics speakers powered the soundtrack, bringing forth an experience unlike before.

The phenomenal success of Wisdom of AI Light by Ouchhh Studio and Illuminate Pavilion testifies to how Barco solutions help customers build a breakthrough and create impact that matters.