Case Study | Colorado Rockies – Coors Field | Key Code Media, Inc.
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Colorado Rockies – Coors Field

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Colorado Rockies – Coors Field
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The Rockies began discussions with their partners in 2017 with the intention of delivering the first fully HDR in-venue production in baseball – just in time for their 25th anniversary season. Part of this design included a gigantic Rocky Mountain-shaped video board in left field, a nod to the heart of the city and the team. In order to create the game-day presentation they envisioned, the Rockies needed a unique all-in-one game-day solution that could handle the scope of the entire park.


Ross Video worked with the Rockies to design a Unified Video Control system made up of a suite of Ross products across their Production Control Room and Display Control system, allowing for the world’s first end-to-end HDR workflow.

The Production Control Room provides HDR content to the displays through the Ross Unified Display Control system. Eight outputs of the XPression Tessera graphics designer and controller are used to drive the multitude of displays around the ballpark with room allocated for future growth. XPression Tessera Nodes are configured in N+1 redundancy, allowing for single-click disaster recovery. All graphical content fed to the LED displays is rendered real-time and is 100% pixel-accurate, and operators have the ability to trigger any or all displays frame-accurately across the entire facility.

By unifying the Production Control Room with a Display Control solution featuring XPression Tessera, the Rockies were able to achieve a single workflow for generating and displaying content in HDR. With the final layer of custom DashBoard panels, control of the entire venue is available at the push of a button.


“For our project, we decided to go with Ross XPression Studio/Tessera as the backbone to the control systems for our Main Display, Character Generator, Fascia Displays, and concourse feeds. By having XPression as a uniform graphics platform allowed us to share Data driven, layouts, and animations across several outputs, while keeping a consistent look. The power of the XPression Datalinq server allowed us to implement stats from many different sources in a manner of minutes. For example, we were given the go ahead for our 50/50 Raffle about a week prior to opening day. Within a matter of minutes after getting the XML data feed from our provider, we had live data outputting to the boards, and to any board that we wanted.

The Rocket Surgery (Ross Creative Services) team worked diligently with us to provide the layout for our GIP look and Insert Graphics package. They took our designs and ran with it where we need an extra push, as well as proposed new ideas that we were not thinking of. They walked us through the XPression and Dashboard build out, teaching us every step of the way. By Opening Day, it felt like they had as much of a vested interest as we did. The Rocket Surgery worked proactively to prevent issues from occurring and when issue did arise, they worked diligently to solve any issues them rapidly. Overall, this ambitious build really helped us enchase the gameday experience at Coors Field and a large part of that is because of the entire Ross team.”