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Imagine Communications - xG Live Log
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BXF Live Log Integration for Traffic and Playout Automation Systems

Model: xG Live Log

  • Faster and smarter workflow
  • Schedule can be efficiently managed with a seamless, interactive operational environment
  • Instant communication eliminates manual change errors
  • Incremental edits to the playlist submitted electronically throughout the day
  • Operator approvals are enabled for last-minute playlist changes
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Imagine Communications’ Landmark xG Live Log™ module creates a seamless connection between traffic and playout automation systems. Leveraging Imagine Communications’ broadcast-proven Real-time Update™ technology, it uses SMPTE BXF-standard data exchange to communicate log updates made in traffic and as-run information from automation.
The automated nature of xG Live Log enables media companies to make changes or substitutions within minutes of airtime, substantially reducing makegoods and errors caused by manual updates. Logs can be timed with full frame accuracy to drive additional revenue and avoid awkward transitions. After playout, the system reconciles content updates between the traffic department log and the automation playlist — and down the line to accounting.
Imagine Communications’ xG Live Log provides the most robust live log integration in the industry. The module works with all Imagine Communications traffic and automation systems, and is also capable of facilitating live log transactions with third-party traffic systems and automation platforms. With almost a decade of experience in implementing live log solutions at major networks, cable networks and station groups, Imagine Communications is uniquely able to leverage xG Live Log to provide tighter integrations and third-party support.
  • Faster and smarter workflow
  • Schedule can be efficiently managed with a seamless, interactive operational environment
  • Instant communication eliminates manual change errors
  • Incremental edits to the playlist submitted electronically throughout the day
  • Operator approvals are enabled for last-minute playlist changes
  • Master control teams stay focused on high-value tasks like prepping content for playout
  • Increased revenue
  • Inventory is available for sale up to the last minute
  • As-run information and error alerts can be quickly sent to traffic
  • Preemptions can be greatly reduced with proactive management of the schedule
  • Optimized sellable inventory
  • Maximize airtime with real-time updates to short-form and long-form event timings on the traffic log with actual, frame-accurate times from the Master Control environment
  • Frame-accurate logs require less refinement in the automation system
  • Frame-accurate timings of events can create additional sellable inventory when gaps are realized between hard-start events in the playlist - one major market station estimated the creation of an additional $260,000 per year in sellable inventory
  • Streamlined implementation
  • Streamlined, modular installation designed to minimize workflow disruption
  • Thorough workflow and system optimization training
  • Benifits:
  • Creates a seamless operational environment between traffic and master control
  • Maximizes revenue with up-to-the-last-minute commercial sales
  • Enables additional revenue-enhancing avails via log gaps with full frame-accurate timing capabilities
  • Offers compatibility with Imagine Communications LandmarkOSI™, Landmark™ Sales, Rights & Scheduling, Broadcast Master™, Versio™ integrated playout and ADC™ and D-Series™ automation and all BXF-compatible third-party solutions
  • Reduces operational expense and hassle
 
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