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Imagine Communications - Infocaster Traffic
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Digital Signage Sales and Scheduling Software Application

Model: Infocaster Traffic

  • Intelligent and automatic content placement. Target any combination of signs, including cross-network scheduling for advertising and promotional content, based on location, time and user-defined attributes for powerful content display management.
  • Accurate business management. Take advantage of various tools that make it easy to plan and execute campaigns.
  • Inventory tracking, content scheduling, billing and revenue reporting
  • Automatic rotation of content to provide message variety
  • Campaign entry and routing for management approval
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Developed specifically for the digital signage industry, Infocaster Traffic™ (formerly Punctuate®) is a leading-edge software application that manages the scheduling and placement of advertising and promotional content to multipoint digital signage networks. Revenue tracking, billing, automatic ad pricing and approvals for sales campaigns are among the sales-oriented user benefits for data management. Other network management-driven benefits include targeted content scheduling, robust content storage and inventory management.

A flexible, web-based solution, Infocaster Traffic enables network operators to create campaigns that target content to any combination of players at nearly any time. Operators can manage and deliver advertising and promotional content based on user-defined player attributes, such as location, screen orientation and proximity to other reference points, such as entrances/exits or floors.

Unlock Your Network Value
Developed specifically for the digital signage industry, Infocaster Traffic is a leading-edge software application that manages the scheduling and placement of advertising and promotional content to multipoint digital signage networks. Revenue tracking, billing, automatic ad pricing and approvals for sales campaigns are among the sales-oriented user benefits for data management. Other network management-driven benefits include targeted content scheduling, robust content storage and inventory management.
A flexible, web-based solution, Infocaster Traffic enables network operators to create campaigns that target content to any combination of players at nearly any time. Operators can manage and deliver advertising and promotional content based on user-defined player attributes, such as location, screen orientation and proximity to other reference points, such as entrances/ exits or floors.
For example, a hotel with a digital signage network might tag some of its screens with location attributes, such as lobby, gym, bar or pool. Hotel restaurant screens might be tagged with qualitative attributes, such as organic, quick service or dinner only. During the scheduling process, content targeted to health-conscious audiences could then be sent to signs in the gym and organic restaurants, while an advertisement for a new movie could be sent to signs at the hotel pool and in quick-service restaurants that attract sizable teen audiences.
Infocaster Traffic enables network operators to build a business through a profitable signage solution. Seamlessly integrated with Infocaster, Infocaster Traffic provides the needed business tools so the end result is a complete, high-quality digital signage solution that enables operators to enhance revenue and build their brand.

  • Intelligent and automatic content placement. Target any combination of signs, including cross-network scheduling for advertising and promotional content, based on location, time and user-defined attributes for powerful content display management.
  • Accurate business management. Take advantage of various tools that make it easy to plan and execute campaigns.
    • Inventory tracking, content scheduling, billing and revenue reporting
    • Automatic rotation of content to provide message variety
    • Campaign entry and routing for management approval
    • Rate card pricing relative to inventory availability
  • Web-based screens. Remotely operate your digital signage network from anywhere in the world. Keep operational costs down, while taking advantage of the latest technology.
  • Flexible hosting options. Choose from a variety of flexible hosting options available to support your current needs, while also providing you with choices for future growth. Comprehensive managed service packages are also available.
 
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