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Enterprise-level Advertising Campaign Management Solution

Model: Eclipse

  • Full range of advertising solutions - supports any size operation, from entry-level to tens of millions of subscribers, including deployments with on-demand capabilities
  • Order Management - supports buys for specific networks, days, times/day-parts, geographic regions, for both local and interconnect markets
  • Program/Network Management - enables ingest of network & program format data that defines inventory availability
  • Copy Management - allows assignment of a specific asset or groups of assets to the ordered events
  • Inventory Management - tracks available program titles and inventory allocations and creates preliminary schedules, providing details on the consumption of the available inventory
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Eclipse is an entry-level campaign management solution aimed at emerging television advertising operations with up to 200 channels. The central component of the Eclipse product line, the software allows MSO and service provider advertising teams to maximize yield on their inventories, while minimizing operating costs. It is also designed to help operators meet the changing needs of advertisers in an environment of rapid growth by providing a smooth migration to the enterprise-level EclipsePlus® solution when complexity and traffic volume increase.
  • Full range of advertising solutions - supports any size operation, from entry-level to tens of millions of subscribers, including deployments with on-demand capabilities
  • Order Management - supports buys for specific networks, days, times/day-parts, geographic regions, for both local and interconnect markets
  • Program/Network Management - enables ingest of network & program format data that defines inventory availability
  • Copy Management - allows assignment of a specific asset or groups of assets to the ordered events
  • Inventory Management - tracks available program titles and inventory allocations and creates preliminary schedules, providing details on the consumption of the available inventory
  • Interactivity and Dynamic Addressability - enables inventory owners to quickly model the effective use of addressable ads and identify the highest yielding audience segments
  • Schedule Management - establishes a set of parameters that indicate which ads are to be played when, allowing both manual and automated scheduling of advertising
  • Verification/Billing Management - provides verification and reconciliation services
  • Reporting - enables the automated generation of reports in multiple output formats
  • Third-Party Interfaces - provide support for integration with many third-party systems
 
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