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Imagine Communications - Broadcast Master™
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Broadcast Management Suite

Model: Broadcast Master™

  • Benefits:
  • A single, integrated system that simplifies workflows and eliminates errors
  • Delivery of total channel management through to frame-accurate playlist creation
  • Integrated management tools for linear and nonlinear program rights, advertising sales, media management and station workflow improvement
  • Ability to enhance system capabilities by adding modules as your business grows
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As your television business grows, choosing media systems that provide you with full oversight of your operations is essential to maximizing efficiency, enhancing your company’s image and delivering quality services for your advertisers and agencies.

Imagine Communications’ Broadcast Master™ provides the tools you need to automate and manage your daily operations, allowing you to focus on the business of broadcasting. A flexible, cost-effective system for growing television operations in the Middle East and Africa, Broadcast Master offers a comprehensive suite of modular and scalable rights, sales, scheduling and media management solutions that enable broadcasters to drive productivity and revenue.

Launch new channels, offer product placements, charge for secondary event messaging, and optionally manage nonlinear and catch-up scheduling — exciting new revenue sources are easily enabled thanks to the Broadcast Master system’s range of flexible tools.

  • Benefits:
    • A single, integrated system that simplifies workflows and eliminates errors
    • Delivery of total channel management through to frame-accurate playlist creation
    • Integrated management tools for linear and nonlinear program rights, advertising sales, media management and station workflow improvement
    • Ability to enhance system capabilities by adding modules as your business grows
    • Integrated audit, with ability to configure which data elements are tracked at field level
    • Multichannel and multi-region support for sharing programming and selling across channels
    • Full multicurrency tools manage orders and invoice in any currency with reporting based on ordered or channel currency
    • Rich multi-language features enable users to enter and display data in a local language
  • Broadcast Master Modules:
    • Sales
      • Automatic placement of commercial spots into the transmission schedule on booking, with new spots appearing instantly in Planning and Scheduling
      • Ability to order spots for a program, time period or a fixed time
      • Sales and scheduling teams automatically alerted to any changes
      • Tracking of campaign versions let users know what spot changes were made on each client instruction
      • Integrated viewer ratings, with support for estimated and actual ratings and pricing based on either estimated or actuals
      • Spot placement tools for order line-based entry and drag-and-drop into a break grid
    • Scheduling
      • Single-schedule concept with all Planning, Sales, Traffic and Scheduling users working on the same data, with no merging of schedules, to ensure that current information is available to everyone
      • Simple scheduling of entire series, including complex repeat patterns
      • Multiple users can access the schedule simultaneously, with screen updates for all users whenever a change is made
      • Proportional planning grid visually presents the program’s slot duration
      • Automatic retiming of the schedule as events and content timings are modified or updated
      • Advanced, secondary event support
      • Support for product placements and chargeable secondary events such as logos, voice-overs and crawls
    • Media Management
      • Ability to manage ingest and purge of material from servers, name media files and drive workflows for media preparation and review
      • Full tape library management toolset
      • Configurable, integrated workflows, with staff member assignment, auto-triggering of subsequent tasks, and personalized task management
      • Powerful integrations with ADC™, D-Series™ and third-party automation and asset management systems
    • Finance
      • Various program amortization modes, sales campaign pricing modes and invoicing schedules, provide flexibility to meet your business needs
      • Automatic recalculation of program event costs based on amortization rules, whenever a program is moved in the schedule
      • Simple reporting of schedule revenue vs. cost
 
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