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BRAINSTORM

Brainstorm is a specialist company dedicated to providing industry-leading real-time 3D graphics, virtual set and augmented reality solutions for broadcast, film & TV production and corporate presentations, with 2,500+ installations since its foundation in 1993, including the world’s leading broadcasters. It's member of NAB, SVG and IABM and is certified and meets the requirements of ISO 9001.

Model: InfinitySet

InfinitySet combines the power of the Brainstorm render engine with an easy-to-use interface to create a new environment for next-generation cross-media broadcast requirements.
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Florida Company produces virtual live events using InfinitySet
Posted on Friday, April 17, 2020
Florida Company produces virtual live events using InfinitySet

Brainstorm has been crucial in providing a cutting-edge virtual production system for Florida-based MIG, a company that, since 1979, has been working at the innovative intersection of creativity and technology to strategically design and create vivid experiences that inspire very specific actions in their client’s target audience.

Over the past 20 years, MIG has hosted on-site live streaming events for many global Fortune 100 companies and recently pivoted to virtual live streaming events using InfinitySet for many of their clients. To provide the highest quality standards for their customers, MIG relies on a virtual production system configuration comprised of a turnkey InfinitySet +Track with Unreal Engine solution running on an HP Z4 workstation, and a camera tracked jib with Stype RedSpy, and an Ultimatte 12 chromakeyer. MIG also uses additional cameras locked off for virtual camera movements, and all cameras are controlled and rendered on a single workstation. Now, a second phase of the installation includes a second InfinitySet workstation that can travel for the ability to take the system on the road and produce these virtual sets and productions on location. MIG also offers this service as a rental to companies looking to bring their gear and talent so they can produce these types of evens at the company’s location. They can create the whole experience and combine their creative teams that have experience working with live events and virtual sets.

To cope with the current worldwide limitations for traveling and mobility, Brainstorm provided MIG with remote installation and training, which proved tremendously successful. Even with the demanding requirements a tracking system has, the InfinitySet +Track with Unreal Engine solution was installed and calibrated remotely by Brainstorm engineers. The training was also provided remotely by a Brainstorm application specialist based in the company’s US headquarters in New York. Within 5 days of delivery, MIG’s staff were fully operational, and broadcasting live virtual productions on their own.

Because of the powerful features and ease of use of InfinitySet, MIG has provided service to dozens of their clients since day one of the installation, producing complex events like live tele-transportations of presenters, shot live in different cities and placing them together in the virtual studio, simultaneously. With a system that provides no noticeable lag-time, MIG was even able to bring in live interviews onto a huge video wall by using standard streaming and teleconference applications.

“Partnering with the Brainstorm team was easy. We both understood the challenges of having to do this install remotely, but they were with us every step of the way. Brainstorms’ ability to remotely deploy our system was key to helping our business pivot in a rapidly changing and challenging marketplace. Our customers were looking for a solution, and we were able to deliver one. It was a real team effort”, said George Kelly, Director of Interactive and Video Production at MIG’s South Florida production studio.

This is one example of how Brainstorm staff and operations are adapting to the current worldwide lock-down crisis. Another example is the celebration of the Brainstorm Virtual NAB Week commencing April 20th with daily webinars and online sessions. The registration is available at www.brainstorm3d.com.

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