News | Barco supports Pink Ribbon by visualizing the story of women diagnosed with breast cancer | Barco

Barco

Barco is a global technology leader that develops networked visualization solutions for the entertainment, enterprise and healthcare markets. Its solutions make a visible impact, allowing people to enjoy compelling entertainment experiences; to foster knowledge sharing and smart decision-making in organizations and to help hospitals provide their patients with the best possible healthcare.

In the video, Barco visualizes, in beautiful light painting images, the stories of four women diagnosed with breast cancer. Light painting, also known as light drawing, uses long camera exposures to create wonderful light effects. All of the images shown in the video were created in real time, without post-processing or editing.

“We are very pleased with this initiative,” says Mieke Van Aerde, Project Manager at Pink Ribbon. “It’s important to show that breast cancer, in most cases, is not a terminal illness but something than can be overcome or at least well-managed. And that’s exactly the message that Barco brings. We are looking forward to this partnership - let’s try our hardest to achieve those 10,000 ‘Likes’ so we can provide hope and support for women and men diagnosed with breast cancer.”

Why Barco?

More than a billion times each year, healthcare professionals rely on Barco medical displays to make life-critical decisions. 80% of breast screening centers use Barco mammography displays, because of their reliability and extremely high image quality.

“We’ve always tried to make a difference in women’s health by engineering the best possible display systems,” says Inge Govaerts, Barco’s Corporate Public Relations Manager. “Still, Barco wanted to go a step further. Via the video initiative, we looked beyond the technology in order to put a face on all of the women (and men) that are screened on our displays every day. By visualizing their story, we want to share a message of hope and spirit to women and men worldwide who are currently battling the disease. But we don’t stop there. We also want to make a financial contribution of €10,000 to Pink Ribbon to further support the fight against breast cancer,” Inge Govaerts concludes.

For each ‘Like’ of the video on YouTube, Barco is contributing €1 to Pink Ribbon - so the company is counting on the public to post at least 10,000 video ‘Likes’ in order to contribute the full €10,000. Viewers can also share their own story on social media via the hashtag #MyMammoStory and get a chance to win a make-over and photo-shoot with light painting!

Link to video: https://youtu.be/oB6bjYK19I4

About Barco
Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.051 billion euro in 2014.

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