axle Pulse is a new mobile app that lets broadcasters and brands source immediate, authentic content; their communities are empowered with an easy way to capture share video footage from their smartphones. The system is available either as a complete software/hardware solution for purchase, or as a monthly cloud subscription. It includes a branded app for iPhones as well as Android smartphones, and lets contributors sign up, shoot and upload video. The users can also join a dialogue with the broadcaster or corporate media department which can include requests to capture specific material in exchange for compensation. For breaking news stories, a livestreaming mode is available which turns the smartphone into an immediate on-location asset for the news organization.<br>The software is available as a SaaS cloud license, or for purchase and deployment at the customer site.